Tether, a leading company in the digital asset sector, has announced the acquisition of a minority stake in Juventus Football Club S.p.A., one of the most prestigious and successful football clubs in the world.
This investment marks a significant step in the company’s long-term strategy, as highlighted in Tether’s official statement.
According to Ilbianconero,this operation is part of a broader plan by Tether to strengthen its leadership in the stablecoin sector with USDt, currently the most widely used stablecoin globally, boasting a market capitalization of over $140 billion and more than 400 million users in emerging markets.
At the same time, the company is expanding its activities in innovative sectors such as Artificial Intelligence, Bitcoin mining, and biotechnology. With this new investment, Tether reinforces its position in the sports industry, integrating its technological expertise into football.
While blockchain technology already plays an increasing role in sports, acquiring a stake in Juventus opens up new opportunities for advanced synergy between digital assets and the sports sector.
Using an external investment fund separate from its stablecoin reserves, Tether is developing strategies to engage other clubs and introduce digital asset-based payment solutions.
Additionally, it will collaborate with industry experts such as Juan Sartori, who has been involved with Sunderland AFC and AS Monaco and is a member of the European Club Association.
This acquisition aligns with Tether’s objectives of promoting the adoption of stablecoins and blockchain in everyday life. The company’s commitment to the sports sector was already evident with Plan ₿, an initiative in partnership with the city of Lugano, which led to the official sponsorship of FC Lugano’s jersey.
Now, with its stake in Juventus, Tether confirms its strategy of expanding into mainstream industries, further strengthening the connection between technology and sports.
“Aligned with our strategic investment in Juve, Tether will be a pioneer in integrating new technologies such as digital assets, artificial intelligence, and biotechnology with the established sports industry to drive global change.
We will explore opportunities for innovative collaborations and the potential to revolutionize the global sports landscape,” said Paolo Ardoino, CEO of Tether.
Tether’s announcement of acquiring a minority stake in Juventus has had a positive impact on the club’s stock. Following the news, Juventus’ stock price saw a 3.8% increase, reaching €2.5885 per share.
This investment marks a strategic step for Tether in integrating blockchain technology into the global sports industry, further solidifying its presence in mainstream markets.
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