How much can Juventus earn from the 2025/26 Champions League campaign

The fate of Juventus will be decided in Monte Carlo today. At 6:00 PM, the Turin-based club will learn their opponents for the 2025-26 UEFA Champions League.

Juventus secured their spot with great effort on the final day of last season and now aim to progress at least to the Round of 16—a milestone they narrowly missed last year after a surprising playoff defeat to PSV Eindhoven, a team they had already beaten in the group stage.

The initial target for Juventus is to reach the Round of 16, not only for prestige but also for financial reasons. UEFA has allocated a total prize fund of €2.437 billion for this Champions League edition, which will be distributed among the 36 participating teams.

According to Tuttosport, the prize money is divided as follows: €670 million (27.5%) as participation fees, €914 million (37.5%) for performance bonuses based on results and progression, and €853 million (35%) for the “value” pillar, which includes historical rankings and market pool shares.

Based on data from Calcio & Finanza, Juventus is expected to receive €27.56 million from the market pool and historical ranking components, in addition to an initial participation fee of €18.62 million. Inter Milan is set to earn slightly more, while Napoli and Atalanta trail behind Juventus in projected earnings.

Further financial incentives are tied to match results: each victory in the group stage grants €2.1 million, while a draw earns €700,000.

For group stage rankings, the prize pool is divided into 666 shares worth €275,000 each—the last-place team receives one share, with teams higher up the table earning additional shares incrementally. Teams finishing between 1st and 8th place will earn an extra €2 million, while those between 9th and 16th place receive €1 million.

Additional bonuses are awarded for progression through the knockout rounds: €1 million for qualifying for playoffs, €11 million for reaching the Round of 16, €12.5 million for quarter-finals, €15 million for semi-finals, €18.5 million for the final, and €6.5 million for winning the tournament.

Juventus anticipates a minimum earning of around €46 million for participating in this year’s Champions League, with potential to increase that figure depending on their results.

Last season, the club earned €63 million from the competition. For comparison, Inter Milan’s minimum expected earnings stand at €50.9 million, Napoli’s at €43.5 million, and Atalanta’s at €45.2 million.

The draw in Monte Carlo will soon define Juventus’ path in the prestigious European competition.