John Elkann declares objective is clear for Juventus

During the halftime break of the friendly match between Juventus and Juventus Next Gen at Allianz Stadium, John Elkann, president of Exor, spoke with DAZN about both the special nature of the event and the club’s future ambitions.

He highlighted the importance of the day, describing it as a moment of connection between the first team and the young players coming through the ranks.

Elkann expressed his pride in the strong sense of unity among fans, despite the heat, and emphasized the significance of the club’s culture of family.

On the sporting front, Elkann was very clear about the club’s objectives for the season, reaffirming Juventus’ ambition to return to the top of Italian and European football.

He said, “It’s a fantastic moment. For Juventus, coming together as a family is a celebration. Every year, it’s a tradition to see our champions play against the future, and today represents that. It’s a unique moment where the team and the young players are together.”

John Elkann during the Pre-Season Friendly Match between Juventus FC and Juventus Next Gen on August 13, 2025 in Turin, Italy.

Elkann also emphasized the deep connection between the club and its supporters, stating that the team’s passion and sense of belonging are integral to its success.

He stressed that Juventus’ strength has always been in nurturing young talent, and the focus will continue to be on developing the next generation of players.

He said, “There’s a lot of passion, love, and faith in Juventus. The team feels that. Juventus is youth, and being here with the future is always what has made us strong. We need to start from here, from the young players, and watch them grow. We are all very proud of that, as Juventus.”

Finally, when asked about the goals for the upcoming season, Elkann didn’t mince words. His answer reaffirmed the club’s commitment to winning and returning to the top of both domestic and European football.

He said, “The objective of Juventus is to win.”