Juventus will resume negotiations with Dusan Vlahovic’s camp after the January transfer window as they look to secure the Serbian striker’s long-term commitment.
With Vlahovic’s contract set to expire in 2026, the Bianconeri are under pressure to strike a deal by the end of the season, avoiding a repeat of the Federico Chiesa contract saga.
Reports from Tuttomercatoweb suggest that Juventus officials face an uphill battle in persuading Vlahovic to accept a salary reduction, a move that would significantly ease the club’s financial strain.
Currently the highest-paid player in Serie A, Vlahovic’s earnings are set to increase due to pre-existing clauses, placing additional weight on Juventus’ financial structure.
The Serbian striker, despite moments of visible frustration on the pitch, remains a cornerstone of the team’s attack. Juventus’ performance stats underscore his importance: the team averages two goals per game when he’s involved, compared to just 0.66 goals per game in his absence.
Vlahovic is slated to earn €23 million gross in the final year of his contract. Juventus might consider extending the deal without altering the salary, spreading the financial impact over additional years to soften the amortization burden.
This strategy would position Vlahovic as their primary star for the foreseeable future, albeit without immediate financial relief.
Juventus management faces a tough choice. Reducing Vlahovic’s salary seems unlikely, as no player in their prime would willingly accept a pay cut.
On the other hand, transferring the Serbian would require securing offers substantial enough to offset the loss of a proven striker while funding a suitable replacement.
Vlahovic’s situation puts Juventus executives in a tight spot, as they balance competitive aspirations with fiscal responsibility. Maintaining Vlahovic could mean prioritizing immediate performance over financial savings.
However, the decision will ultimately hinge on the availability and cost of potential replacements, as well as the offers that arrive for their star player.
For now, the spotlight remains on Juventus’ leadership to navigate this high-stakes scenario and secure the best outcome for the club.
