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Juventus set January price for star as LaLiga giants join the race

Juventus are reportedly willing to sell striker Dusan Vlahovic in the January transfer window, with Atletico Madrid emerging as the latest club interested in the unsettled Serbian forward.

The Bianconeri attempted to negotiate a new contract with the 25-year-old last summer but could not reach an agreement.

Juventus are reportedly eager to reduce their wage bill, while Vlahovic appears content to remain until the end of his current contract, which expires this season.

Dusan Vlahovic of Juventus after the UEFA Champions League 2025/26 League Phase MD2 match between Villarreal CF and Juventus at Estadio de la...
Dusan Vlahovic of Juventus after the UEFA Champions League 2025/26 League Phase MD2 match between Villarreal CF and Juventus

Italian journalist Fabrizio Romano revealed that Bayern Munich have shown interest in Vlahovic, although they have not yet made a formal approach.

Juventus are reportedly willing to consider offers in the range of €15-20 million, preferring to recoup part of the €80 million spent to sign him in January 2022 rather than losing him for free at the season’s end.

In addition to Bayern, Atletico Madrid are also monitoring the situation. Diego Simeone’s squad already features attackers Antoine Griezmann, Julian Alvarez, Alexander Sorloth, and Giacomo Raspadori, raising questions about how Vlahovic would fit into the lineup.

Dusan Vlahovic of Juventus reacts during the Serie A match between Hellas Verona FC and Juventus FC at Stadio Marcantonio Bentegodi on September 20,...
Dusan Vlahovic of Juventus reacts during the Serie A match between Hellas Verona FC and Juventus FC at Stadio Marcantonio Bentegodi

Despite sharing starting duties with new Juventus signings Jonathan David and Loic Openda, Vlahovic remains Juventus’ top scorer this season with four goals, all scored coming off the bench.

The upcoming winter transfer window could prove decisive for the Serbian forward, as clubs across Europe weigh the opportunity to sign one of Serie A’s most talented strikers at a reduced fee.

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