Juventus targets over €100m to fund summer reinforcements

Juventus is working to raise significant funds during the summer transfer window by offloading players who are no longer part of the club’s technical project.

Director-general Damien Comolli has remained in Italy to lead a market strategy that is heavily conditioned by player sales. The plan is to generate a financial surplus that can be reinvested into new signings requested by head coach Igor Tudor.

The club has identified seven to eight players as expendable, with the potential to bring in approximately €90 million through sales from the defensive and midfield departments alone.

Additional funds could come from the attacking line, where the spotlight is currently on Dusan Vlahovic.

Dusan Vlahovic of Juventus celebrates after scoring a goal during the UEFA Champions League 2024/25 Phase MD4 match between LOSC Lille and Juventus…

Although AC Milan has shown interest, talks between the clubs remain complicated. Juventus hopes to earn around €20 million from the Serbian striker’s departure, especially considering the weight of his salary on the club’s finances.

Another player under evaluation is Nico González. The Argentine, while not considered untouchable, may still feature in Tudor’s rotation in the attacking midfield if he remains.

However, Juventus would only consider selling him if an offer of at least €30 million arrives—an amount necessary to avoid a financial loss on their books. If such a valuation isn’t met, the club is likely to retain him for the upcoming season.

Filip Kostić is also expected to leave, as he no longer fits into the tactical plans. His departure could bring in around €5 million, further contributing to the club’s financial objectives.

If Comolli is able to complete all the planned sales, Juventus could generate over €100 million in total transfer revenue.

Additionally, the club stands to save nearly €50 million in gross wages, thanks to the offloading of high-salaried players.

Juventus wants to sell players who are not in Tudor’s plans.

This combined financial boost would give Juventus a significant extra budget to target incoming signings and fill key gaps across the squad.

The overarching strategy is clear: Juventus aims to secure at least one reinforcement per area of the pitch. To do that, the club must first reduce the wage bill and cash in on non-essential players.

The goal is to build a more balanced and competitive team without further compromising the financial stability of the club.

This approach reflects a broader shift in Juventus’s transfer policy—a move toward sustainability and careful planning. In recent seasons, the club has become increasingly constrained by expensive players who have failed to meet expectations.

Comolli’s work is now focused on reversing that trend: lowering risk, increasing flexibility, and creating space for strategic acquisitions.

Rather than chasing high-profile names, Juventus is focused on executing smart and efficient changes to the squad.

The message from the board is clear: the books must be balanced before the team can return to contending for major honors in Serie A and European competition.