With his contract set to expire in June 2026 and current renewal talks with Juventus hitting a snag, striker Dusan Vlahovic has reportedly been offered to Real Madrid by his representatives.
However, according to the Spanish portal Defensa Central via Tuttojuve, Los Blancos have shown little interest in securing the services of the Serbian born in 2000.
Vlahovic, whose current salary is set to rise to €12 million net per season in the 2025/2026 season, has become a focal point in Juventus’ financial planning.
The club is keen on renegotiating his wages, but with no traction in the extension talks, Juventus reportedly prepared to consider selling him.
His high salary has been a sticking point in negotiations, especially given the club’s desire to manage their wage bill more sustainably.
The transfer market dynamics are further complicated by Vlahovic’s performance. While he has shown flashes of brilliance, his overall stats have yet to meet the lofty expectations set upon his arrival from Fiorentina.
He’s contributed goals, but not at a rate that would justify his current compensation, especially when compared to some of Europe’s top strikers.
Juventus’ willingness to sell Vlahovic should he decide against accepting a pay cut is evident.
The club is looking to avoid losing him on a free transfer or another Chiesa-like situation, which would be an unpalatable outcome given the investment made when they signed him for approximately €70 million.
If Vlahovic does not commit to a new deal with reduced terms, Juventus might be compelled to entertain offers from abroad, despite Real Madrid’s current lack of interest.
Real Madrid’s reluctance to pursue Vlahovic could be due to various reasons, including their strategy to invest in different profiles or perhaps focusing on younger or more established stars.
This situation leaves Juventus in a peculiar position; they might need to either accelerate contract negotiations with Vlahovic or consider other suitors for the player if they wish to secure a transfer fee before his contract runs down.
