Juventus are reportedly preparing to sell Dusan Vlahovic in January after failing to move him during the summer transfer window.

The Serbian striker, who has been in excellent form this season, has only a limited time left on his contract, making his future a key issue for the club.

Talks about renewing Vlahovic’s contract stopped some time ago. Reports suggest that the striker wants to stay at Juventus until his deal runs out, then leave for free in the summer of 2026.

Vlahovic is not interested in a January transfer. Juventus now face a dilemma sell in January for a good fee but weaken the squad midseason,keep him until 2026 to boost their chances of winning trophies but risk losing him for nothing.

This creates a tough balance between sporting ambition and financial planning.

Vlahovic has been one of Juventus’s most important players this season. His goals have kept the team competitive, and his performances have raised his value on the transfer market.

With Juventus aiming to fight for silverware, the club may decide to keep him for now, even if it means losing money later. His presence is seen as vital to the team’s attack and overall success.

The next few months will be decisive in determining whether Vlahovic leaves early or stays to help Juventus push for trophies.