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Juventus are stepping up their interest in Atalanta’s standout midfielder Ederson, but a deal could cost them over €60 million as the transfer window heats up.

The Brazilian has been one of Serie A’s most consistent performers in recent seasons, attracting attention from several top clubs.

Juventus, eager to reinforce their midfield amid speculation surrounding Douglas Luiz’s potential departure, have identified Ederson as a top target.

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Atalanta are known for nurturing top talent and commanding high fees for key players—and Ederson is no exception.

With his current valuation around €60 million, sources suggest La Dea will not hesitate to raise that figure if a bidding war begins.

Clubs from across Europe are monitoring the 25-year-old, further complicating Juventus’ path to a swift deal.

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TuttoJuve reports that any delay from Juventus could push Ederson’s price even higher. Atalanta are fully aware of the midfielder’s growing popularity and are in no rush to sell unless their demands are met.

The Bianconeri have had a mixed campaign and are looking to reshape their midfield. Ederson, with his box-to-box energy, tactical intelligence, and ability to impact both ends of the pitch, fits the profile of the player Juventus want moving forward.

If Juventus are serious about landing Ederson, speed could be key. Transfer market dynamics suggest a drawn out negotiation may backfire, with Atalanta likely to take advantage of competition from other suitors.

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While the €60 million fee is already substantial, waiting longer could see that number rise even higher.

Juventus must now decide whether to act fast and secure a key piece of their midfield rebuild or risk losing him altogether to a rival.

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